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ROAS Profitability
Calculator
Find out what ROAS you actually need to be profitable — based on your real unit economics.
Product Economics
$
Average revenue per order
% of AOV
Cost of goods as % of AOV
%
Processing %
$
Per-transaction
$
Avg cost per order
$
Pick / pack / handle
Current Performance
$
Total spend across all paid channels
$
Revenue attributed to your ads
Target ROAS (15% margin)
3.12x
Max CPA: $24.03
Breakeven ROAS
2.13x
CPA: $35.28
Current ROAS
3.50x
CPA: $21.43
Gap vs Target
+0.38x
You have headroom to scale
↑ 0.38x headroom↑ $2.60 headroom/order
Unit Economics Breakdown
Per orderAOV$75.00
COGS(35.0%)-$26.25
CC Fee (variable)(2.9%)-$2.18
CC Fee (fixed)-$0.30
Shipping-$8.00
Fulfillment-$3.00
Contribution Margin (47.0%)$35.28
Target Profit (15%)(15.0%)-$11.25
Max Ad Spend (Target CPA)=$24.03
Margin Scenario Comparison
| Scenario | Max CPA | Target ROAS |
|---|---|---|
| Breakeven | $35.28 | 2.13x |
| Conservative | $27.78 | 2.70x |
| Targetselected | $24.03 | 3.12x |
| Aggressive | $20.28 | 3.70x |
| Premium | $16.53 | 4.54x |
Your current performance
$21.43 CPA3.50x
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